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AKD Get Pink'd Up

17 January 2020


The month of October is nationally known for supporting and raising awareness for breast cancer, with none more staunchly devoted to this cause than the McGrath Foundation. As an organisation we wanted to show our strong support for this charity and cause by changing the traditional ‘orange and black’ to ‘pink’. Our employees were given the opportunity to buy pink AKD polo shirts and pink boot laces to show their support.

As a company we showed our support through the changing of our logo on the front office to pink as well as pink AKD logos on cars and trucks. Our Sales Team did an amazing job getting our customers on board by also purchasing pink polos. Our customers really embraced the idea and, like our AKD offices, turned their business pink for various days throughout the month. The shirts that the customers bought were co-branded with both the AKD and customer Logo’s and were proudly displayed throughout the month. The total number of polos purchased over the month of October exceeded 400. All proceeds were donated to the McGrath Foundation.

The support was overwhelming with all sites getting behind the cause and raising a massive $11,898. The McGrath Foundation uses donations to fund existing McGrath Breast Care Nurses to support people with breast cancer and their families across Australia and plan for more nurses in the future.

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